MDS Sciex - CellKey Product Branding

We developed the new brand product name and completed cultural name searches in several countries as the product is marketed worldwide. The key Brand deliverables were then executed through: product identity, product labeling and colour palette for the instrument, master look for the overarching theme. Nomenclature for the CellKey system, instrument and software. The look was then applied to graphics standards, splash screen and other marketing materials.



	MDS Sciex CellKey brand identity.

	CellKey identity standards quick reference guide in print and CD format.

	CellKey software splash screen development Application of CellKey identity and graphics to instrument.

	CellKey teaser trade ad and launch ad. The look and feel was followed through to the trade booth display.

	Making the complex understandable. A launch video for the CellKey product that automates cell assays for the drug discovery industry.