Brand development for Energy and Athena audio products
Retain and build brand awareness and loyalty through all marketing efforts.

Audio Products International is an OEM manufacturer in the audio market. Our task was to brand five product lines that all fall under the well established ‘Energy’ brand. The goal was to vertically separate each line for specific audiences, while keeping an overall Energy flavour. For Athena Technologies a complete campaign was developed to create awareness and excitement and focus on the key features which make Athena unique to the marketplace.
ENERGY Brand Line Identifier

One of the challenges for ENERGY was how to educate consumers that ENERGY is multiple product lines from your high-end system for audiophiles who demand the best to those consumers who still want great sound but at an affordable price. The identifier also positioned ENERGY as a “family of great products”. The identifier was placed consistently across all marketing materials.
ENERGY Veritas i Series Brochure

The theme of the ENERGY Veritas i series brochure is “Improving on Perfection”. There is a remarkable history behind Energy's 30-year quest to design speaker systems that enable you to experience sound in all its dimensions. As a premium speaker system it was very important to deliver on that promise for those consumers who want the best.
ENERGY Connoisseur Series Brochure

The ENERGY Connoisseur series brochure introduces this new line of ENERGY speaker systems. The brochure showcases the extent of technology used to build yet another excellent product developed with the same philosophy that goes into all ENERGY products.
Various ENERGY Ads

The ad campaigns appear in many vertical publications, so we developed a strategic approach in a Good, Better, Best series of ads. These ads were developed to maximize impact of that particular publication and to the audience reading them.
Athena Retail Product Gatefold Brochure

The brochure reflects all the choices the Athena product offers whether you “mix and match” or purchase part of your system today and build on it tomorrow. The brochure also showcases the broad target audience who buy this system.
Athena Consumer Retail Website

One of the key features of the website is the “create your sound” interactive component. This allows the consumer to build their system online in a 3D rendered environment. This was also very educational for consumers for how to set-up your home theatre system.
Various Athena Ads

Cross section of various ads promoting the various Athena line of products.