Bringing Clarity to the Resonant Brand.

Resonant Medical develops, manufactures and commercializes 3D ultrasound image-guided radiotherapy products that are used during the planning, verification and treatment for breast, prostate and multi-anatomy cancers. In order to communicate their new breakthrough solution in breast IGRT, as well as the advancement of new hardware and software benefits, we re-branded the company, renamed and repositioned the product system, developed key messages and launched a completely new look.
A more precise 3D logo, established Resonant as an innovative leader in the field of Image Guided Radiotherapy.
A new name and branding system was developed to present the core product platform in a more understandable context.
A newly launched web site was created to reflect clear messaging and key customer benefits such as patient care, better accuracy, and a bold new vision in IGRT. Images of patients were used to help connect the real benefits of Resonant’s Clarity System with potential physicians, health care specialists and administrators.
A strong category based approach for Breast and Prostate was created and supported across all of the key communication media, such as the web site, brochures and trade show exhibit. Brochures highlighted key benefits and clinical support examples.
At the ASTRO Trade Show, the new Resonant and Clarity System was launched with great success, leading to a strong interest in potential sales opportunities.
The new look for Resonant Medical was carried across stationery, power point templates and clinical case studies.