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A redesigned logo and colours reflected a contemporary new look. |
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A new tag line was created for CPL, and as part of the new corporate look, CPL’s sister company, Innopharm, was also rebranded. |
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CPL’s web site acts as a live forum for their people to speak passionately about the difference they make on a one-to-one basis. Using photographic stills that come to life in the context of their environment, theme and messaging, established a personal connection with the customer audience.
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Continuing the people theme, this corporate profile highlights 3 key pillars of Quality, Flexibility and Service – making CPL the trusted source for manufacturing, packaging and testing of liquids and semi-solids. |
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First unveiled at the AAPS trade show in San Diego, CPL’s (and Innopharm’s) custom exhibit is a high impact, traffic stopper that extends the brand message and personality to every potential customer passing by. Combined with other custom marketing and communication initiatives, such as e-invites, bus videos and advertising, it contributed to high levels of interest from potential new business customers. |
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The CPL video was custom designed for viewing on the AAPS bus route during the conference and trade show, as well as in the booth, reinforcing both a corporate and local San Diego message.
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The new look was extended to the company’s newsletter, reinforcing CPL’s unique perspective and customer experience. |
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Facility identification was introduced through new exterior entranceway and interior lobby signage. Banners reflecting CPL’s 3 key pillars support the company’s core message. |
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PowerPoint templates were designed extending the use of graphic and photography elements to reinforce the new corporate look. |
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